Come on...

A link:

Link

I mean, come on. The future of the e-book is in the cross-platform format of the .pdf and the text-file (and whatever comes next). When are the marketers going to realize that ideas are truly free. Selling the DRM rights to a text are next to idiotic.

Where they need to focus is on the service rather than the content. Who brings you the most critically-acclaimed info? Who gives you access to the best information?

Hardware is all well and good, but how long before the iPhone incorporates e-ink into its' display? Or Blackberry?

It's a good strategy for the early-adaptors, but for the long-term market? Not so good, I think.

So, the business plan is to scout talent and market it to specific channels. Who's with me?